Hello Bedminster Hospitality Venues. We are inviting you to take part in the 'The 12 Drinks of Bedminster’.
Following on from the success of the Bedminster Beer Trail in May this year, a Christmas themed Drinks Trail (not just beer this time) will be taking place throughout the Festive Period. Taking place over the whole of December, we hope this will maximise footfall across Bedminster and will spread attendance out over the whole month, rather than one very busy weekend. It will also encourage people to visit different venues, bringing in new custom for businesses whilst creating a wonderful collaborative event for Bedminster Hospitality.
The format will be similar to the Beer Trail, with posters being provided for venues, A6 map/stamp cards for participants to collect, stamps for each venue and social media coverage from Plaster.
The stamp cards will have space for participants to collect 12 stamps from 12 different venues across the Trail within December. A stamp can be collected from a venue when purchasing ANY drink (beer, wine, soft drink etc) in ANY size measure throughout the month of December. This allows us to have multiple venues participating across all of Bedminster. When a participant has collected 12 stamps, they can hand in their completed card (with their personal details filled in) at any venue and they will be combined at the end of the month to be entered into a prize draw!
Below you will find a working progress of the poster which will be distributed to all trail venues at the start of November. (Please do not use this poster as it is not finalised!).
So what do you need to do to get involved?! Bedminster BID are funding the logistics (design work, management, printing, social coverage etc) of the Trail but in order to be a participating venue, you will need to agree to the following:
Each venue will provide an item/s (can be physical items such as a bottle or can or a voucher card for your venue) for the winning prize draw.
You will need to do a minimum of 2 social media posts promoting the trail from your venue's socials.
Display the A1 poster within your venue / in your venues window.
Send in a brief description & photo of your venue which will be used for a 'venue highlight' post from the trail's social media channels.
All staff are to be briefed and given access to information regarding the trail so it can be relayed consistently to customers.
We are working on a tight timeline and need to finalise participating venues and print posters and cards as soon as possible. Given this, we need a response as to whether you would like to take part and agree to the above involvement criteria by no later than the 27th October. Please email bottleshop@alphabeer.co.uk with your venue name and any other details confirming your involvement.
If you have any questions regarding the trail, please contact Mike & Emily at Alpha Bottle Shop & Tap or any member of the BID Marketing team at Plaster.
Contact Details
Alpha Bottle and Tap: bottleshop@alphabeer.co.uk
Sophie (Plaster): sophie@weareplaster.com
Flossie (Plaster): flossie@weareplaster.com
George Grace: george@towncentred.com