Plaster (the BID’s marketing and promotion advisors) have created a fantastic plan for the rest of the year. These are summmarised below however most important is to get your involvement in two initatives coming up fast:
Halloween Trail
As trialled last year, our Halloween Trail map can be completed by children by collecting stickers from shops around Bedminster, encouraging locals to visit local businesses in the area in a fun and playful way, and indicating local businesses as a great option for picking up your seasonal Halloween supplies.
There are 20 spaces available for local Bedminster businesses to participate in the Halloween Trail by handing out stickers - these will be provided by Bedminster BID. We would love for you to be involved in this community event. Spaces will be filled on a first come, first serve basis.
Please click here for an example of the Halloween Trail map from 2021.
To register your interest in participating in this year’s Halloween Trail email sophie@weareplaster.com or flossie@weareplaster.com by 22nd September. We will be in touch to confirm your participation.
‘Complete Bedminster’ Voucher Booklet
This is in place of the Christmas Gift Guide, where local businesses can take part by offering modest discounts and purchase offers. This year’s Voucher Booklet aims to engage the local community in shopping within their area and supporting the independent businesses on their doorstep, especially during such a busy shopping period. The Voucher Booklet will be distributed in the Bedminster area and neighbouring areas such as Totterdown to encourage more visitors. The discounts and purchase offers will be valid for locals to redeem from November 2022 until December 2023 - we think this will give the booklet some staying power well beyond Christmas. You can include an offer that is valid for the whole period or for an occasion as best suits your business.
If you would like to participate in this year’s Voucher Booklet, please email sophie@weareplaster.com or flossie@weareplaster.com to confirm your discount/purchase offering, including any terms and conditions you’d like to include by the 10th October. We hope you like the idea - any questions please feel free to contact us.
Marketing Plan for the rest of the year:
· Christmas lights/festoons on all streets
· The Lantern Parade
· Poster campaign for Independent Traders
· Website - regular blogs, featured ‘top traders and event listings
· Christmas voucher book (‘Complete Bedminster’)
· EAT:Bedminster Festival on East St (October)
· Top Traders welcome hampers (for new residents)
· Social media campaign - Weekly Top Traders with paid promotion
· Celebrating and promoting new business openings
· Halloween children’s trail for October and guide to stores and hospitality
· Musicians on the Run (1 this year and 2 next year)
Many thanks
Contacts
Sophie Jones, sophie@weareplaster.com, 07809 419712
Flossie Palmer, flossie@wearpelaster.com, 07799 391385
George Grace, business@bedminster.org.uk, 0780 1790645